Montell Watson is a seasoned mortgage industry leader and the current Vice President of Diverse Lending and Market Expansion at Movement Mortgage. With over a decade of experience and a deep commitment to equity in homeownership, Montell has become a driving force in reshaping lending strategies to better serve underserved and marginalized communities.
Over the last several years, Montell led Movement’s national diversity lending strategy, focusing on reducing homeownership disparities and increasing access to generational wealth through education and community engagement. He was instrumental in launching the Grab The Key initiative, a transformative program aimed at empowering communities of color through homeownership education and mindset shifts. Since launching GTK, Movement has helped over 47,000 Black households and funded over $13 billion in home loans.
Montell also played a pivotal role in building Movement Direct, the company’s direct-to-consumer division, where he spearheaded customer acquisition strategies and developed a servicing retention program to support retail loan officers. Under his leadership, Movement Direct has become a key driver of portfolio recapture and customer retention, targeting refinance and purchase opportunities across FHA, VA, and conventional products.
In addition, Montell leads Comunidad, Movement’s multicultural lending initiative focused on expanding homeownership within Latino communities. Through bilingual outreach, culturally relevant education, and strategic partnerships, Comunidad is helping bridge the gap for Hispanic families seeking financial empowerment and housing stability.
He also serves on the Movement School Board and launched an 8-week financial empowerment program for middle school to high school students, which has graduated over a hundred students since its inception.
A proud graduate of Elon University with a B.A. in Finance and Accounting, Montell also completed the Executive CFP Certification Program at Wake Forest University, further deepening his expertise in financial planning and services. During his time at Elon, Montell was a Division I college basketball player, an experience that shaped his leadership style through discipline, resilience, and teamwork—qualities he brings to every initiative he leads.
Montell’s journey in the mortgage industry began in 2008, during the height of the financial crisis—a moment that shaped his mission to uplift minority communities through financial literacy and homeownership. His personal experiences as a licensed advisor and loan officer fuel his passion for shifting mindsets and breaking down barriers to homeownership.