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Be The Key

Help unlock homeownership, equity and generational wealth for Black Americans

We’re on a mission to help every American experience the dream of homeownership. And we can’t do it without you.

Be the Key is Movement's initiative to empower loan officers and realtors to serve the Black community.

We do this through Grab the Key, our program focused on educational empowerment through classes, community events and practical mortgage resources.

More barriers to homeownership

Many Black Americans face challenges when trying to achieve homeownership. Some may lack access to generational wealth. Others don’t have access to the tools they need to prepare their finances to buy. And many distrust financial institutions because of historical wrongs committed against past generations.

We’re here to help our loan officers knock down those barriers.

How Grab The Key Helps
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Downpayment & Closing Assistance

Movement has built relationships with investors and government agencies to build powerful downpayment and closing assistance programs to help lift up underserved communities. These initiatives help qualified buyers compete financially even in tough markets.

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Homebuying events with industry leaders

Movement’s Grab the Key events provide an opportunity for your potential homebuyers to learn from some of the top mortgage professionals in the industry and hear from prominent members of the black community. Held in major cities across the country, Movement establishes trust and provides support to communities that need it most.

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Financial and Homebuying Resources

From credit best practices to get finances in a healthy place*, to a first-time homebuyer’s guide that helps prepare them for their search, to mortgage and affordability calculators to make an informed financial decision, Movement provides easy-to-understand tools to your clients that help with every stage of the homebuying journey.

*Should not be construed as financial advice. Please consult a tax professional/financial advisor.

Ready For More?

Movement provides the tools, resources and support loan officers need to thrive.


Our LOs close loans 57% faster than the national average.* It’s all thanks to our industry-leading 6-7-1 loan process** – 6-hour upfront underwriting, 7-day processing and 1-day closing.


We service our own loans. That means we get to create competitive first-time homebuyer and down payment assistance programs that can qualify more borrowers.


We attract the mortgage industry's best strategists and top producers to help you drive more business. No matter what your production level is, our coaching will help you reach new heights.


Convert more leads, retain more borrowers and increase production with M3, our sales and marketing platform that streamlines your workflow and grows your business.


Movement aims to Love & Value people. From our team to our customers to our communities – we’re on a mission to create a brighter future for everyone.


Impact Lenders commit a significant percentage of their profits to helping the neighborhoods they serve. At Movement almost half of our profits go to Movement Foundation.

*In 2023, Movement’s average close time from application to closing was 24.4 days. The national average is 44 days. Source: Bankrate **While it is Movement Mortgage’s goal to provide underwriting results within six hours of receiving an application, process loans in seven days, and close in one day, extenuating circumstances may cause delays outside of this window.