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FORT MILL, SOUTH CAROLINA Movement Mortgage, a top 10 national retail mortgage lender, this week introduced its Movement Marketing Suite, a transformative offering of loan officer marketing technology, tools, strategies and consulting services for its retail originators.

The Movement Marketing Suite transforms retail mortgage marketing by connecting retail loan officers to a comprehensive suite of technology tools and strategies backed by a team of personal brand and mortgage marketing consultants. Movement loan officers will be empowered to automate and streamline marketing tasks while accessing resources and customized support from a team of content marketing, branding, social media, video and communications professionals.

“Loan officers who expect to be successful in our industry are demanding marketing technology that provides air cover, while they deal with the hand-to-hand combat each day on the ground,” says Jake Fehling, Movement Mortgage Vice President of Marketing. “With technology and tools like these, matched with a coast-to-coast custom marketing team, Movement Marketing Suite will power our loan officers to grow – or transform – into the role of a trusted adviser, knowing their brand is supported from every angle.”

Powered by technology partnerships

Movement Marketing Suite is highlighted by four new technology partnerships designed to give Movement loan officers access to industry-leading capabilities in search engine optimization, lead generation, reputation management and automated social media management. The technology partnerships include the following:

Yext: The leading Digital Knowledge Management (DKM) platform. Yext gives loan officers control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action, including Google, Yelp, Facebook and more.

leadPops: Lead generation technology and marketing solutions to help loan officers convert more leads. leadPops’ tools sit on a loan officer’s website to convert anonymous web visits into qualified leads by optimizing websites, marketing solutions and lead funnels.

SocialSurvey: Intuitive social sharing tools to manage and promote a loan officer’s online reputation. The tool aggregates feedback, resolves conflicts and shares reviews to social media.

Yip Yip: Automatic social media content posting platform. Loan officers have access to on-brand, on-message social media content posted to their social media accounts.

Backed by custom marketing teams

Movement loan officers also receive discounted access to real estate market analytics (MBS Highway), a full-service content library (M3, powered by Total Expert) and video email marketing (BombBomb).

Movement Marketing Suite also includes its proprietary Agent Marketing Academy, a coaching service and content library to equip loan officers with PowerPoint slide decks and presentation notes for lunch-and-learn seminars. In addition, Movement loan officers have access to custom graphic design, copywriting and video production services.

The Movement Marketing Suite is available to all Movement Mortgage retail loan officers. Learn more about Movement Marketing Suite here.

 

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About Movement Mortgage

Movement Mortgage exists to love and value people by leading a Movement of Change in its industry, corporate culture and communities. Movement funded approximately $13 billion in residential mortgages in 2017 and is the seventh-largest retail mortgage lender in the U.S. Movement is best known for its innovative mortgage process and referable experience, which begins with Upfront Underwriting and a seven-day loan processing goal. The company employs more than 4,000 people, has more than 750 branches in the U.S. and is licensed in 49 states. Its nonprofit organization, the Movement Foundation, has reinvested more than $37 million in communities to date. For more information, visit www.movement.com.

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About the Author:

Adam O'Daniel

Adam O'Daniel is Movement's Communications Director. He leads corporate communication and public relations efforts across the organization. Email him at adam.odaniel@movement.com.